> What's the point of doing that

A sale isn't free. It requires time, headcount, and engineering+PM resources.

At Broadcom size, you want to maximize sales to F1000 customers (the kind that can and will shell 7-8 figures in TCV) as that gives you the most bang for your buck from a SalesOps perspective.

A major issue with VMWare was their sales team would chase logos at the expense of an optimal sale, so their account teams would give extreme discounts (70-80%) at barely above the margin in order to close deals.