Tell HN: From JaGUar New Logo to Color Cars, My Humble Opinion Is
The new management does not care about the century-old brand value, personality and reputation.
So instead of fossil fuel power, an English powerhorse can become a colorful and maybe seemingly pointless luxury electrical vehicle that is ready for controversy, in plain British style. A new Queen.
I like to think it this way: does the world around you actually make any sense nowadays? Is what brought us here still valid? Or do we need some radical change?
Jaguar's given their answer.
The world around me and you will begin to make sense if we try to understand how we arrived here, and it's a very long topic.
I personally like the instantaneous change from Jaguar, but do you actually think Jaguar did it for the world or to save JLR?
And yes, we both don't know if Jaguar will fail or not. One thing is certain if they fail, other automakers will know what not to do.