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I wonder if OP is going to go to that place. I'm sure there will be a lot of other Redditors there

It's an interesting way to organise a Reddit catch-up. Generates plenty of buzz, and you could setup an ARG around this whole thing just for Reddit.

Alternatively, it's just someone winding the guy up.

So it's actually viral marketing to promote Reddit? Hmm... probably cleverly arranged by the arch super-villian known only as: pg.

/me pictures pg in a tower somewhere, laughing maniacally, with bolts of lightning crashing all around him, as a howling wind lashes the walls and driving rain hammers down on the roof...

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