Synthetic diamonds, the topic of the post, aren't controlled by De Beers.
From the article:
> The Washington Post visited Austin-based Clarity Diamond, one of the few companies to make lab diamonds in the United States.
From the article:
> The Washington Post visited Austin-based Clarity Diamond, one of the few companies to make lab diamonds in the United States.
Here's a random De Beers ad campaign touting the supremacy of "natural diamonds" – https://www.youtube.com/watch?v=LlapaTCpa78
> 'Worth the Wait' is a fresh, authentic campaign connecting the journeys of ‘Zillennial’ couples who are leading the engagement recovery. The campaign captures the incredible journey that natural diamonds take as the ultimate symbols of modern love.
I suppose it works for a specific kind of caveman.
De Beers sells lab-grown diamonds too.
Like what the actual fuck does Isabella O'Malley think your average South African, Australian, Botswanan or Russian diamond mine is powered by, and how much energy is required to dig out, move and crush tonnes of rock per carat found? And then dump the spoil in huge sterile mounds you can see from space. And how much was she paid to wring her hands about it?
And if all the rock moving sounds like a lot of energy, it is, around double what a lab grown takes. And it's a damn sight safer for the miners too.
Hey! I like my diamonds to be powered by coal from South Africa. They have that nice distinct scent of apartheid!