What I suspect is more common and isn’t as bad is that someone operates as a consumer brand/storefront for several small scale local farms. Given the variety of produce sold at so many of the farmers’ markets stalls in CA, and that most of it does indeed seem artisanal (ie not the kind you’d see in a grocery store), locally growable, and in-season I’m pretty sure this is commonplace.
There’s just no way a “down to earth local grower” could farm 15+ different kinds of crops at the scale required to operate one or more farmer’s market stalls multiple days a week, and operate the stalls. You’d need a big operation for that to not be a logistical nightmare. That said, if a vendor is just selling one or two things that keep well (like honey) it seems totally feasible that they’re truly a “down to earth local grower” although that also means they’re “possibly a complete amateur/fraud”
I do prefer my dad's to buying "local" stuff at the supermarket but I'm not sure I believe all the uncited claims in this thread about everything on the shelf there being fake
it is sort of cheating
https://www.honeybeesuite.com/winter-feed-q-a-liquid-vs-soli...