All pop. No star.
It popped.
It never produced a star.
All flash, no fire. Sizzle but no steak.
A failure to deliver.
I mean, the value of the entire company has gone down when measured by the stock price, but the stock price is just a report of the latest trade.
If you and I trade 1 Share of Groupon for $1, we didn't just wipe billions of dollars in capital away.
Maybe I lost money selling you that 1 share, but Groupon still has the cash in the bank from it's IPO, all other investors still own the same percentage of the company, revenue remains the same, profits remain the same --- so the stock transfer between you and I didn't really change anything fundamental about the company did it?
Of course, if you don't want to sell, you could just ignore the stock price, and pretend the stock doesn't have a price even. Although even then that assumes you're not using the "paper value" of the stock in any way. For example, if you want to use the stock as payment for something (e.g. in a stock+cash transaction), or as collateral for another transaction, then its paper value matters.
Admittedly, nobody should be surprised by the downward trajectory, IMHO.