In 1996 I got an IBM Pentium PC to review at PC Pro and it had these weird little rectangular ports on the back, with no pins, and a trident logo. I called IBM and asked what they were, and after bouncing around a dozen people until I got a techie, he told me they were "this new Intel thing" called a "unversal serial bus". I asked if it was some debugging kit, and he said no, it's meant to be this universal I/O standard.
Then I got another long game of phone tag at Intel where nobody press-facing had ever heard of it.
But nobody had any drivers for it, and there was nothing to plug into it, so it never even became a story.
I can't remember now if I even wrote about it, but probably it was a passing mention. If so, I think I probably gave it the first coverage in the world.