They should use common words to express that they're defending us all, like a net, in the sky. Netsky or something.

I've never made up my mind:

Were Peter Thiel et al ignorant of the ethical complexity around the Palantirs, that a sufficiently powerful user could control and distort what other users saw? Or was that part of the sales pitch?

On the other hand, they make it easy to see them for what they are, they are not going to name themselves after Sauron after all.

being a quiet source of inspiration does not pay as well, apparently

I worry about Palantir’s role in unchecked mass surveillance but anduril seems necessary given how wasteful and ineffective the incumbent defense contractors are. Adversaries are going there and mutual escalation seems inevitable.