Maybe we're in a honeymoon period where your average user hasn't gotten annoyed by all the slop out there and they will soon, but at least for now, there is real value here. Yes, out of 20 ads maybe only 2 outperform the manually created ones, but if I can create those 20 with a couple hundred bucks in GenAI credits and maybe an hour or two of video editing that process wipes the floor with the competition, which is several thousand dollars per ad, most of which are terrible and end up thrown away, too. With the way the platforms function now, ad creative is quickly becoming a volume-driven "throw it at the wall and see what sticks" game, and AI is great for that.
It’s this. A video ad with a person morphing into a bird that takes off like a rocket with fire coming out of its ass, sure it might perform well because we aren’t saturated with that yet.
You’d probably get a similar result by giving a camera to a 5 year old.
But you also have to ask what that’s doing long term to your brand.
My guess is that the criticism of AI not being that good is correct, but many people don't realize that most humans also aren't that good, and that it's quite possible that the AI performs better than mediocre humans.
This shouldn't be much of a surprise, we've seen automation replace low skilled labor in a lot of industries. People seem uncomfortable with the possibility that there's actually a lot of low skilled labor in the creative industry that could also be easily replaced.