The word _singular_ is doing a lot of work there.
Historically 'propagande par le fait' has had a massive effect on policy.
The implication that you have to not only focus on EBITDA but also on social responsibility (in a real non-PR way) is ever lasting if this propagates to more than a single occurrence.
Which is why mainstream media and authorities are so worried about controlling the narrative of the events (depicting Brian as a loving father etc.)