No one suggested there was a free lunch.

Actually, I take that back. If we think of a "free lunch" as something that isn't earned, the only free lunch here is the one that shareholders (which includes the c-suite given their share grants in the compensation packages) receive quarterly in the form of dividends and earnings-per-share. When you take someone's money (usually $200/month or more... much more actually), find every single excuse to not provide a service a doctor of medicine has declared to be necessary, and then pay yourself more money than most people would even know how to spend in a lifetime, you're pretending you're entitled to a free lunch.