Haven't they always had a free plan? I host a ton of tiny projects on Netlify and haven't paid anything.
https://news.ycombinator.com/item?id=39520776
Which probably wasn’t very good PR for them either (see the classic HN CEO response). I’m happy about this new, actually free plan, I wanted to move all my projects off Netlify when that happened but now I feel a bit more safe.
Be aware you have to explicitly switch to that in your account settings, otherwise you remain on “starter” which starts to bill you.