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Align the incentive with the actual work done?

Eg - fundraise to cover the cost of producing the movie and paying the salaries of everyone involved, because physically making a movie costs money. Then give the mp4 away for free because copying a digital file costs nothing. Piracy is only a problem because companies are trying to charge money for copying a file, which is fundamentally free.

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Fundraise does not mean what you think it means. Asking your mom for money to make a student film is not the same as making an actual film. People raise funds for movies from investors. Investors want their money back. Nobody goes to the theater any more, so how else are they going to pay back the investors if they can't sell the product they made. This isn't Uber just burning investors cash. Why does nobody expect to get free rides from Uber, yet expect free videos?

Fundraising doesn't mean what you think it means. Investors aren't looking for their money back. They're looking to make additional money. Fundraising is saying that the money goes towards the creation of that end product and that's it.

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