You're right, harassment might not be the right term when applied to a corporate entity. Either way these were both defamation suits.
The situation is different in cases where the truth isn’t clear or where supporting evidence turns out to be fake because in those cases a real journalistic organization will retract or update their story. Had either of them been willing to do so, they almost certainly wouldn’t have even been sued. The Sandy Hook settlement was so large because it was obvious that Jones simply wasn’t going to leave the victims alone.