Calling out packaging innovation experts

2 pointsI_Nidhi2 comments

I am working on a report on intelligent packaging trends, but some industry experts have told me that it has not been an important or, should I say, urgent trend for the industry. I want to understand if intelligent packaging is really something we'll see becoming mainstream in 2025 or if it is just hype.

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What does "intelligent packaging" mean for you and for the sake of this thread?

Search results give definitions like:

> Also known as smart packaging, intelligent packaging is a rapidly growing industry that combines traditional packaging with advanced technologies to create interactive and functional packaging solutions. This means that instead of using a pencil to complete the maze on a cereal box, users can scan a QR code that takes them into a virtual reality (VR) space to interact with the characters on the box.

Obviously this part is nothing by hype. What are some actually noteworthy developments you have seen under the umbrella?

With intelligent packaging, I mean more critical developments from the consumer perspective, such as functional indicators that tell you if a food item has gone bad in real-time through color indicators or inks that can be scanned to identify counterfeit medicines.

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