On the GPU side - One way to look at it is lets just ignore whether you're selling chips. Let's just look at where compute is done - because Google let's you rent time on the TPUs so if they're really great people will just choose to rent time on them. How much time is being rented on TPUs in the cloud vs. Nvidia GPUs? Google's TPUs are not a market leader, they're probably not even significant market share. Pretend Google decided to sell TPUs tomorrow - are many people who weren't choosing to rent TPUs going to decide to buy them? No. There's an element of interoperability and supply chain etc. etc. but I think the core of it is a full ML product the TPU isn't anywhere close to the Nvidia GPUs.