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My comment history is short if you're curious about the comment itself. But in general for writing sales copy, I found The Copywriter's Handbook by Robert Bly very helpful, especially the first five chapters. Some of it can seem a bit sleazy to IT folks (the book is primarily written for people who write ads for a living) but there's great advice in there.

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Thanks for the recommendation. I've been looking into copywriting to improve this aspect. But I wasn't sure if it works in the tech industry because most copywriting advice seems to be geared at B2C copy where you write for a generally less informed audience.

> Some of it can seem a bit sleazy to IT folks

That's what I mean. Using copywriting techniques can make one seem fake if you don't know what you're doing.

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