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There's also the competition angle, lobbying efforts from the big 3 (Bell, Telus and Rogers) weakens it. Teksavvy periodically makes it into the newscycle pushing for changes with the CRTC. Undermining the oligopoly is in the consumer's interest.

Quebecor has been branching out Canada-wide at least and they're not just a MVNO.

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As a Quebecker, I'm always surprised to hear Quebecor mentioned as a challenger to the incumbent oligopoly. It's always been my perception they are well among them. A quick internet search suggests that Telus ($5B) has half the total assets than Quebecor ($10B) albeit a 1/7 of those of Rogers ($70B). Those numbers might be wrong though, I got them all from secondary sources.

They are huge no doubt, but until very recently their ISP services were not available outside of QC.

Of course realistically it's just a marginally expanded oligopoly, but 4 players is better than 3 as competition is concerned.

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