Your second part is technically correct since users have benefited from applications of ML of many years without throwing it being "ML" in their face because it wasnt as much of a marketing term as it is now.

Your first part, not true however. Many people are concerned, see the issues with it, and are frustrated and distrust it even more when someone so clearly tries to discount any concerns, fears, or just dislike of it.

Fact is, most users don't care about the underlying technology. Most users did not need "AI" shoved in their face to enable many of the ML workflows that we are currently seeing rolled out.

That’s too big a claim to assert without support: there isn’t a monolithic “the media” and “propaganda” implies deceptiveness along with coordination, and it’s hard to reconcile any of that with the positive coverage from many outlets for years, not to mention that some of them have been experimenting with it themselves.