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> During an hour-long call this past week to sell investors on the virtues of a $30 billion merger of two advertising giants, data and technology came up a dozen times each. AI, eight times. “Creativity” was uttered once.

Dark portents indeed.

When these koolaid drinkers realise what they have done, make sure you demand triple your old rate to bail them out.

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Will they need a bail out? The lifetime of ad content is so short and is always being replaced such that the quality need not be high. ML can more than achieve it.

The code and creative I've seen and worked with on advert sites fits what I've seen ML do already.

The problem is, Meta et al. has shown their ad targeting ML models are best in class, and drive sales. So, these investors want a piece of that pie.

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