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This article doesn’t explain what change Google is supposed to be making and they don’t link to anything that explains it either. (There is a link to what seems to be to a policy change for the ads platform.) Does anyone know what they’re talking about?

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Read it more carefully (it is easy to miss). They’re going to start using and allowing third party device fingerprinting throughout their ad ecosystem.

This is obviously illegal in Europe, the UK and California (no consent), and an unnnamed regulator warns that it intends to take action.

Since it’s a policy that Google’s advertisers have to agree to, it seems like it’s silent on whatever Google might do themselves?

(Yes, that’s contrary to the headline. That’s why I find it confusing.)

I assume it just won’t roll out to those locations. The EU would take Google to the cleaners (again) if they knowingly ignored EU law.

Current "Platforms program policies": https://support.google.com/platformspolicy/answer/3013851

>You must not use device fingerprints...

Compare to the update: https://support.google.com/platformspolicy/answer/15738904

[no mention of device fingerprints]

>The changes... [are] less prescriptive with partners in how they target and measure ads.

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