This is where you lose all credibility.
I'm going to focus on a single aspect: performance. If you're serving a global user base and your business, like practically all online businesses, is greatly impacted by performance problems, the only solution to a physics problem is to deploy your application closer to your users.
With any cloud provider that's done with a few clicks and an invoice of a few hundred bucks a month. If you're running your hardware... What solution do you have to show for? Do you hope to create a corporate structure to rent a place to host your hardware manned by a dedicated team? What options f you have?