This analysis seems off. Memory safety isn't a feature users will explicitly ask for or opt-in to. What users want is software that isn't buggy, and they just sort of ambiently expect it. A "Rust backend" is pretty meaningless to users, a bit like expecting users to pass a --dont-be-buggy flag to every invocation of the CLI tool.
As a user, I'd have questions like: if this backend is better then why isn't it the default? Why do I have to make a decision at all? I just want an HTTP library/tool that doesn't let me get hacked, how it achieves that is none of my concern really. Whether that's done using Rust or not isn't something that should appear in the user interface.