I wasn’t even aware Xerox was still around..
It’s quite a change from the fast moving world of tech startups.
But seriously, you'd have to say how it is that your maker of mundane widgets can do a much better job than any competitor. Maybe the company is run by a printer savant, ok. But if it's just because you have good practices they should be copyable, if it's the best employees it should be possible and worthwhile to coax them away, etc.
A reasonably defined "efficient" market is one that will chip these differences until you have only normal profit being made while making an acceptable product. A long term super-normal profit making a commodity is the opposite of efficiency.
My first job (in 1982) was writing barcode software for Printronix printers. They still make them now, largely unchanged [1]. They were built like a tank.
Brother.
My SO also loves her Brother sewing machine.
And I recently bought myself a Brother label maker, which again is proving excellent.
I've come to the conclusion that if it's got moving parts, and Brother makes it, I'll have the Brother one thanks.
Look at their share price over the last 25 years if you want to see what a dismal company Xerox is.
Xerox market cap being $1B while their revenue is $7B means investors are pricing quite a bit of downsizing in their future.
https://www.macrotrends.net/stocks/charts/XRX/xerox-holdings...
Just works on any computer that sees it on the network, print quality is fantastic, never jams, just all around brilliant. It's also got a warranty that extends every year that you buy Geniune Xerox toner. An onsite parts and labour warranty at that.