I personally this is weird, and kinda lame? If for employees only, why price it so high? They could have make it free for employees while selling it to the public to subsidize the employee gift?
This would also give them a numbered stamped employee edition set. They could also sell the set to the general public that is not one of these special edition sets. This would allow employees to turn around and potentially sell it for a profit. A greedy company would never want that.