Here's my best articulation of specifically what makes it hard: https://waseem.substack.com/p/tech-enabled-services
I just want the service.
Sometimes being a Pilot customer feels like I’m being experimented on. Instead of humans reliably doing our books, now I need to hire a fractional CFO (which you conveniently also provide) to double check your work.
We find errors in our Pilot books at a staggering rate. Things that would never be missed if we just had a human bookkeeper.
The value prop for a “tech enabled service” from a customers perspective is non-existent. It’s not cheaper for the customer (I pay you over $25k/yr for doing very little), the quality isn’t any better, and as we see with Bench (who also raised $100 million) there’s incredible risk in relying on it as a business critical service.
Anyone reading this, just please go hire a human bookkeeper. Don’t believe the marketing spin pitched by these tech enabled services companies.
And yes, we can do 2024 catch-up work.
(waseem@pilot.com if folks have any specific questions)
Hint: ask the salesman what happens in the event of an IRS audit. A good local CPA will go to the wall for you. Will the service you're considering do the same?