Expect the SEO collective to shift focus on AI if the search approach becomes profitable in a few years.
That said, given an "AI search" is estimated to be at least ten times [0] as expensive per query than traditional search, I hope you like ads.
For those hoping to see that cost to go down, training costs for improved models have instead been going up. [1]
[0] https://www.scientificamerican.com/article/what-do-googles-a...
[1] https://www.pymnts.com/artificial-intelligence-2/2024/openai...