The point of this project is not to convince women to go into tech, that is completely out of scope. The point is to help women that are qualified but don't interview well or know how to deal with some of the issues unique to women that either raise eyebrows or can cause confusion in an interview.
The women we're targeting include recent graduates, those who left the field for a few months or years to have babies or take care of sick family members, and women who may have been driven out of other positions by sexual harassment (nobody wants a troublemaker, and they do always ask why you left your previous position).