If Youtube put Mr Beast out of business today, they would still have paid him an enormous amount of money over the course of years. Not to mention the hundred million dollar Amazon Prime deal that came out this week, and his Feastables brand.

This isn't an academic exercise, do we see anyone outside of the platforms gaining the success that the creators inside the platforms do? I'd be happy to note anyone I've just totally missed, but these platforms really do actually work.