I guess it’s the lack of everything in a partially state owned company. Here you go: https://en.m.wikipedia.org/wiki/Volkswagen_Act
They don’t really think about competition. That’s an arena for power fights, empire building and incompetence on every level. Think about software and Cariad disaster. Cars were a byproduct. Germans associated them for generations with good life and bought without thinking. I would say, until Golf 5 the cars were brilliant, advertising fun and I would buy one. But now… just another expensive car brand.