Yes, they can send a C&D to whomever is hosting the copies of their content.
Yes, they are losing some minor potential ad income.
They will likely bother if their legal department notices and thinks it rises to a level they must contend with. My guess is that it won’t.
- There is a whole category of software called "news aggregators". Are they all infringers? How can they operate, apart from praying that the news outlet doesn't care?
- News outlets quote each other, e.g. "According to Reuters", etc. Does that solve the copyright issue? Is it only the 100% verbatim copy that is copyrighted?
Many thanks already for the insights.