What do you mean "apps"? Isn't the messaging app still an... app? Do you mean like proprietary networks/protocols that only one vendor can access? Even by that standard, you can reach half the country through iMessage and the other half through RCS (which has some limited operability on iOS now). And both still fall back to SMS.
The "dominant messenger app" thing just never really took off here in the US the way it did in Europe and Asia. Facebook Messenger was popular for a while, but never the majority. Same with AIM before it, though that was before the smartphone era.
If you really want to reach 90% of the country, though, it's not really about messaging apps... just do something noteworthy and word will get around organically, with people sharing across channels for you.