If I download 1TB from 1000 servers should the ISP have any claim to charge them a toll? If I download 1TB from a single server do they now get to impose a toll?
What this arrangement does is limit revenue growth which is why the financial schemers want to double dip with their extortionate tolling on entities that already pay. They see what the cable operators get away with on their closed video distribution networks negotiating for access and want to replicate the same on the Internet.
If an ISP over-provisions these too far, they are wasting money and will not be competitive.
>There is no excuse for inadequately provisioning the backend.
You don’t know what you’re talking about. When this happened was when Netflix exploded in popularity. If I’m running an ISP in Kansas and a service explodes in popularity that is hosted exclusively out of England and my transit provider has saturated peering with the undersea route, it’s not obvious who is responsible for picking up the bill there.
Transit isn’t full line rate to anywhere on earth and suggesting otherwise will get you laughed out of any room with network engineers.
The network equivalent to this would be having local caching servers. Netflix customers can stream from the cache and only a fraction of their traffic will contribute to upstream congestion, leaving plenty of bandwidth for people just browsing the web or watching content on less popular services.
Due to the modern streaming tech stack, such a cache can't really be automatic and provider-neutral, so of course Netflix needs to work with the ISP to set that up. If Netflix and the other providers thought about sustainability even a little bit, they'd develop standards for efficient delivery, including caching, and the ISPs could simply buy a universal "cache box" and be done with it.
I am sorry but there is absolutely no reason why Netflix should be paying a toll under any circumstance here. It is one thing to request Netflix to provide the netflix appliance to be installed at ISP location free of cost which I agree with but it is entirely unacceptable for an ISP to tell someone like Netflix that they needs pay a toll.
Remember what we are fighting against: there is no technical limitation here. People were on Verizon Fiber with bad experience on Netflix which got better when they tried to access Netflix over their puny work VPN. We are talking with ISPs who are strictly malicious in order to boost their own streaming over competition. I can't imagine why anyone would argue FOR their Internet Service Provider to act as a gatekeeper