* Lowered transaction fees for volume merchants from 2.2% to 1.9%
* Partnered with many of the largest payment gateways to add PayPal to their services
* Introduced PayPal mobile and NFC phone-to-phone payments
* Introduced micropayments
* Introduced two-factor authentication
* Got their European Union banking license and expanded to 100+ countries
* Began offering PayPal Buyer Credit (transactional lines of credit)
* Moved into retail stores, accepting PayPal at credit card terminals in-store
* Began offering a mobile card reader to accept payments into a PayPal account
* Introduced student accounts with parental controls
* Opened their API for development of peer-to-peer payment services
* Introduced virtual, one-time-use credit card numbers
* Began offering merchant gift certificates
* Introduced a "storefront widget" that could be embedded in websites
* Began offering SMS-based authentication
* Began offering a virtual terminal for manually keying in offline/phone orders
* Introduced PayPal Pro and the ability to store payment authorizations you can charge against in the future (i.e. a payment vault with permission controlled by the customer).