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Ryan Hudson, the founder of Honey, launched a new company that's already under scrutiny for similar practices:

Pie.org (despite being for-profit).

Founded in March 2024, it already hit 1M downloads and has 20+ employees/10+ Engineers.

Do we know if Honey has been sketchy from the start or if it started after they were acquired by PayPal in 2020?

Yeah, it had a sketchy reputation before the acquisition - here's a 2019 HN discussion: https://news.ycombinator.com/item?id=21589352