I'm with Halo, I haven't bought an iPhone because of the lack of keyboard, didn't buy a blackberry because the apps blew and the UI was annoying, and was waiting for Android v2 phones before taking Android seriously. The Pre is near ideal - keyboard, touch, beautiful layout, time tested base apps, and a great size for the pocket. And frankly the marketing is pretty slick - perhaps not geek slick, but it has total business appeal and a well trusted name. Now if only they'd ship sooner.