The former is the scammy type, the latter is the type we love to work with.
But the same is true in any industry. Too many of us in technology are doing the technology equivalent of 1--becoming experts in C++ or React--instead of becoming deep domain and user experts.
I despise the guy who sells extended service contracts at the car dealership. I sure as hell don't want that guy selling software work because I won't be able to complete the work profitably and I'll be dealing with angry customers who don't trust me.
To take an extreme example: Selling a starving person a meal doesn't just extract the price value, but creates it too.
You might argue that there are better or more efficient was of creating that value, but the fact that it is created is inescapable.
If you want to make a utilitarian value argument against it, you need to compare it to a real world alternative subject to scrutiny that is just as harsh, not a perfect world one.