Is it me or does it seem like the internet era has taken away incumbent advantage and actually put incumbents at a massive disadvantage? I'm not here to attack or defend what Trudeau has actually done, only to posit the idea that once you become a leader in the political landscape there is a very effective machine whose only job is to attack you, personally, as much as possible anywhere you're perceived to be vulnerable. If you've followed US politics for the last decade the perfect example of this is "tan suit".