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My ick levels are about the same whether it’s used by third parties or just Meta. It’s a mega corporation using my likeness to manipulate my behavior for their own ends.

When someone signs up for facebook they are agreeing that any image they upload is something they are explicitly granting them permission to use. Where's the "ick"? They already gave them permission, whether they read the fine print or not.

No one said third-party ads, the description is perfectly accurate to what is happening. The knee jerk reaction to call it sensationalist is odd to me.

well, a properly sensationalized title for your case would be 'Instagram and facebook are giving my pictures away to advertisers for use'.

Still semi-sensational but more direct to your posit.