I'm with you. If I am at a bar and I see a sign that says "PBR - $3", I don't think of that as an advertisement. This user opted into Meta AI and (perhaps 'unknowingly' as no one reads the terms) gave their consent for this to happen, so I think 'hysteria' is appropriate and it's clear to me that here in the comments, opinions about this are based on feelings and not facts, and for that reason, it has to be described in misleading ways.

I, too, have "used Meta AI", and have not had this happen to me. But I did not use Meta AI to generate pictures of me, so I did not check the box that led to this. That is one of the number of ways the way this post is titled in a way that is misleading. Simply "using Meta AI" in any capacity did not lead to this outcome.

Additionally, the title suggests that the user gave his photos to Meta AI, and then a separate service, Instagram, is using his photos. That's not what is happening, he gave his photos to Meta AI (likely inside Instagram) and then Meta AI is using them (inside Instagram). There's no need to pretend two different services are sharing their photos around, but the post title is more engaging if there's the suggestion otherwise.