The feds don't do a ton of health propoganda anymore. They mostly delegate and shuffle money to the state who do it. It still gets done, probably more so now than then.
Six downloadable posters you can print yourself? They're really pulling out all the stops for this one.
All the stuff I see locally (billboards, local TV ads) is state and locally done with fed grant money (there's a little semi-transparent fine print that tells you).