It looks like the new cards are NO FASTER than the old cards. So they are hyping the fake frames, fake pixels, fake AI rendering. Anything fake = good, anything real = bad.
This is the same thing they did with the RTX 4000 series. More fake frames, less GPU horsepower, "Moore's Law is Dead", Jensen wrings his hands, "Nothing I can do! Moore's Law is Dead!" which is how Intel has been slacking since 2013.