Speak to average, non-technical users. You'd be surprised how many people have a very vague idea what ChatGPT is capable of. They aren't using it everyday like you and I. Relating this back to original comment, expecting them to know about effective prompting techniques, Stable Diffusion etc is unrealistic.
One of the reasons OpenAI offers APIs, is so you can build startups on top of their tech for average non-technical users.