> I see Apple pursuing a long term vision where product integration and privacy are pillars in a seamless, trusted ecosystem.

Privacy is clearly not what Apple is doing: simply read the 90s texts from the cypherpunk scene to get an idea what privacy really means. Also consider that a lot of features that make life a lot more comfortable ("seamless") are very privacy-invading. Thus going for privacy would make the (in this case Apple) product quite uncomfortable to use.