I think it’s health related, as the article mentions.

>One executive in the entertainment industry said younger people were less inclined to go out raving until 6am as they were more health conscious and less frivolous with money than previous generations

This is the same generation that has 12 step skincare routines, eats only organic food, chooses to vape or zyn rather than smoke because of secondhand smoke, everyone has an Apple watch on their wrist tracking calories, etc.

If anything I’m surprised that binge drinking and going out late as survived as long as it has.

And as far as the money comment, this generation is not less frivolous there’s just less money to go around haha.