I would imagine it also has something to do with the guy that has been paying people 7% interest per week to hold on to their bitcoins: https://bitcointalk.org/index.php?topic=50822
7% interest per week, up to 5000 BTC:
http://www.wolframalpha.com/input/?i=1.07^52
3372.53% per year
So if I deposit 148 BTC today, he's promising to pay me 4991.3444 BTC in one year. Note that he only takes referrals, a classic way to drive up demand by limiting availability of the profits.
If it sounds too good to be true, it probably is.
I got in before the spike last summer and sold on the way down, netting some free hardware and USD, so I put what was left from that in. Worst case, I lose money that I earned through luck. Best case, new computer hardware!