Of course it is “Korean” in that the employees and actors are all Korean, but the show seems to be entirely funded by Netflix. Which means Netflix obviously had a say in the content.
Everything I read about the show indicates that it was directly a Netflix production that didn’t exist until the writer brought the script to Netflix’s office in Seoul. Do you have information that says otherwise?
I also think you’re right about the global resonance. If this was purely a Korean issue I don’t think it would be as darkly appealing as it is. As an American who is almost done paying off a lot of student debt - I definitely identify with the characters, although their desperation is much worse than mine. I absolutely remember believing that if I didn’t succeed I would have to cut life short. If a few things hadn’t broken my way - I’d probably be in that squid game too.
I applaud Netflix for actually embracing diversity of content and having great shows produced outside Hollywood, and the results speak for themselves (not just Squid Game).
For the other 50% of Netflix's users outside of the US, they can relate to your problems as much or as little as you can relate to those of Koreans in the show.
The idea that fully-written scripts are just made without any input or pushback from the funders/producers is not how the film industry works.
But the point is that Netflix specifically buys productions from different countries, to cater to the fans of those cultures. If they wanted to have a US-ified script, they wouldn't need to go to such lengths, they could just hire some us-asian writer to get another ethnic US-series.
Netflix funded the production. Netflix has an influence on what the script is.
At no point was I interested in arguing about whether it was a “Korean show” or not.
[0]Example: https://about.netflix.com/ja/news/asura-trailer-special-art