I worry that vision is not going to become reality if the large observability vendors don't want to support the standard.
Nowadays they're contributing more to the project directly and have built some support to embed the collector into their DD agent. Other vendors (splunk, dynatrace, new relic, grafana, honeycomb, sumo logic, etc.) contribute to the project a bunch and typically recommend using OTel to start instead of some custom stuff from before.