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Although I agree with you that there's no reason to expect an equal dollar amount to produce a balanced outcome, I disagree completely with the conclusion. The paying party is a random website saying an offensive opinion, and the receiving party is a professional activist organization designed to turn dollars into utility. Why would you figure that the former is exerting more influence per dollar?

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Maybe its unfair pessimism, but I definitely believe that Kiwifarms (ex) is way more efficient at turning money into targeted hate than - say - the Trevor Project is at countering it.

I guess my sense is that if you actually want to counter this kind of harm, you have to do so on a fundamentally structural level, and the host in question is the structural enabler.

And some of their listed organizations also turn money into targeted hate. So the offensive website gets double impact.

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