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Unfortunately it seems pretty half-baked and rushed out just so they can check the box without being as useful as it could be.

Here is the best commentary that I've read on the subject from someone who works regularly in generative AI: https://xeiaso.net/blog/2025/squandered-holy-grail/

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This is such an infuriating problem with these companies. Generative AIs hold promise, but they all rushed to inject these features, which are in its infancy, directly interfering with the user experience.

In iOS, if you search in settings for something in the realm of Apple Intelligence. The results will be dominated by Apple Intelligence results, which is a good chance that that's not what you want. On Amazon.com, they threw their entire review history into Rufus, and the results are often are just plain outdated and wrong. It's still garbage in, garbage out with generative AI, and these companies have completely ignored that.

Well, you're used to a mature stable UI, but this is a fairly new feature. It might be the next big thing, or it might be the next Clippy/Bob.

Hold on, because there's a ton of money riding on massive adoption, whether you want to adopt it or not.

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